Toyota Motor Europe (TME) oversees the sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles, as well as Toyota’s 8 European manufacturing plants and engineering operations. TME directly employs over 26,000 people and has invested over EUR 12 billion in Europe since 1990. In 2024, TME sold more than 1,2 million vehicles in Europe, with 7.1% market share, and with Toyota being the 2nd best-selling passenger car brand in Europe. TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”.