Dr. Ulrich Guddat is a Managing Director at Strategy Engineers, a leading management consulting firm specializing in strategic challenges within the automotive, mobility, and technology-driven industries. With extensive experience in leading large transformation programs, Dr. Guddat brings valuable domain expertise in high-tech and software to the team. His leadership philosophy centers around imagining something better, instilling confidence, and fostering future orientation. Dr. Guddat’s ability to dive deep into complex companies and guide them through transformation processes ensures outstanding results for his clients. His mantra? "Think big, start small, and learn fast!"

Strategy Engineers (SE), founded in 2011 with headquarters in Munich, is an international management consulting company specialised in mobility. We share one common purpose and vision: To unlock our clients’ potential to navigate uncertainty towards sustainable mobility. To achieve this goal, we combine commercial and technical perspectives to help our clients make robust strategic decisions toward a change in sustained transportation possibilities. By understanding our client’s unique situations, we are a trusted advisor in delivering innovative, customized, and implementable solutions. We create an environment that allows us to attract, grow, and retain exceptional people, passionate about working with our clients. With our management and entrepreneurial expertise, combined with our technology know-how, we offer tailored consulting services to meet the specific needs of our clients. At SE, we combine visionary thinking with analytic decision-making. We are rooted in technology and understand technological trends and how they serve our client’s business. We have been awarded the title „Best Consultant“ in Germany by brand eins, in collaboration with Statista, for the eleventh year in a row. Since the beginning, we have been a member of the AVL Group. Founded in 1948, AVL is the world’s largest independent engineering service provider for automotive powertrain systems, with more than 7,500 engineers at 45 engineering centres worldwide for almost all relevant OEMs. Thanks to our cooperation with the AVL Group, our clients benefit from a unique combination of strategic consulting and technological expertise. Together, we make a team that is unrivaled in the consulting industry.