Case Study
Monday, September 29
09:15 AM - 09:40 AM
Live in Berlin
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As vehicle efficiency targets tighten across the automotive industry, the demands on electric motor design continue to evolve, especially for In-Wheel Motor (IWM) architectures. This talk explores how shifting trends in energy efficiency, vehicle architecture, and system integration are reshaping the way we approach motor development.
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Dr. Richard Ford is a highly experienced and visionary technical leader with an outstanding academic background and extensive experience across all levels of product development. His technical depth enables him to understand every element of a project, and his flair for innovation often results in elegant and simple solutions.
He has led projects involving software, mechanical, thermal, hydraulic, electrical (both HV and LV), and electronics disciplines. His experience in customer-facing commercial environments gives him a comprehensive understanding of the full, end-to-end process.
Richard thrives in highly technical, cross-functional environments, which he leads in a naturally agile way, maintaining a strong focus on the overall goal while flexibly managing individual activities to deliver the best possible outcomes in the most efficient manner.